Contribution
Bellu Development’s principal developed card-customization functionality within a Hallmark mobile application.
Consumer applications · Hallmark
Mobile card customization
Developed card-customization functionality within a consumer mobile application.
Engagement context
Software grounded in the work people need to do.
Card customization brings a familiar physical product experience into a mobile interface, requiring a flow that feels intuitive while supporting meaningful creative choices.
What it demonstrates
This experience demonstrates product engineering across mobile interaction design, customization workflows, and a recognizable consumer brand experience.
Mobile product engineeringCustomization workflowsConsumer experience
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